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European package focus on develop china market

Oct 16, 201917:12:19
NEWS DETAIL

These in years, for a long time as an important market in Europe Stora Enso's strategy to accelerate the pace of adjustment, on the one hand and European markets for paper products, a slowdown in consumer demand conditions, be closed a number of paper-making factories, millions of compressed capacity ton, on the other hand focus on Asia and South America to develop fast-growing emerging consumer market. At the same time, the group to keep paper in the field of competitive advantages, positive fiber-based packaging industry to enter, by extending the industrial chain, achieve higher efficiency. In Kang Youkun view, Stora Enso China is the top priority of future business development. Previously, Stora Enso has invested in China has established four factories, producing high-grade coated paper and paper products, light pressure, and carried out in Guangxi forest for paper projects, the international marriage with positive elements, China is the Group's first foray into paper packaging items. So, Stora Enso what exactly is the purpose of this?

Once in ABB, Philips, and other multinational companies held important positions Kang Youkun introduced in order to continue the development of an enterprise, we must closely follow the rhythm of the market. China's economy has developed rapidly, is becoming the manufacturing country, is also a corresponding rise in the packaging industry, growing rapidly, according to Stora Enso predicted that by 2015 Asia Pacific consumer products packaging market will be bigger than North America as the world's first, and the next 10 years part of the Asian packaging market growth and half from China. For such an important market, the group certainly can not turn a blind eye. In addition, there are now many European enterprises to invest and set up factories, of which there are only 260 Finnish companies operating in China, invested over 10 billion euros, while the Swedish companies in China has more than 500, many of them in Europe is the Stora Enso packaging products to customers, conduct packaging business in China is conducive to integration of the relevant Group resources to provide customers with comprehensive solutions.

Stora Enso China, Song Wang, president of the ball, for the Chinese market, the development of paper packaging has a more detailed understanding. He said that in 2009 China's paper production in 8500 tons, of which about four into a printing paper, while the rest is packaging paper, that is, the Chinese packaging paper each year for more than 50 million tons. That which in addition to products for the corrugated packaging products, including food packaging, pharmaceutical packaging, fast food packaging and product brochures and so on. Over the years, paper packaging market in China has maintained double-digit growth, the future is still much room for development. In particular, fiber-based packaging more environmentally friendly than plastic packaging, and reuse can be recycled, so more and more popular. Turning to the Stora Enso why not invest in their own factories, but the way the acquisition of equity into the issue of packaging market in China, Song Wang, said the ball, this could make the Group at least five to ten years in this business, another positive element International is a good business, the two sides cooperate to achieve win-win situation.

It is understood that Group profit for 2009, mainly from the two businesses, one news and book paper, and its sales accounted for 15% of total sales, operating profit up 40%, and second, civil packaging board and packaging products, only 21% of total sales, and profits accounted for 51%, wood products, the profits would be negative. It is not difficult to see, Stora Enso Packaging eager to enter the Chinese market, where the intention.

The Stora Enso element selected international partners are also the domestic packaging industry leader. The private enterprise founded in 1998, through constant innovation and development, the annual income of 1,000 million increase from the more than 800 million, and in India, South Korea established a business organization. In the company workshop, advanced printing, packaging machinery is busy, a high-speed printing press in the printing of Pizza Hut pizza on the box design, the side also put forward other brands of packaging samples. Workshop leader, said the machine was imported from Germany, and spent 100 million yuan, the printing speed of up to 300 meters per minute, a squad of only three worker. Kuo, chairman of positive element of international finance, for the "marriage" also has its own plan, first, with Stora Enso's global network and client resources, accelerate expansion, then there is the international advanced management system for the introduction of enterprise enhance their competitiveness. The holding company who does not really matter, the key is that both sides work closely together to enterprises bigger and stronger.


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